33:I[53470,["352","static/chunks/352-fd75698e4bb12460.js","4166","static/chunks/4166-8ca60d5be3e3329a.js","6874","static/chunks/6874-98a7f8268e192452.js","5784","static/chunks/5784-415ddf12556d8261.js","7399","static/chunks/7399-9fd5dec963acf48c.js","3063","static/chunks/3063-7cbe9e548a8d185f.js","6164","static/chunks/6164-e17a771cf2d83f17.js","253","static/chunks/253-da62e547742b6bee.js","1215","static/chunks/1215-07120a8c77b23d78.js","5607","static/chunks/5607-9fccc14341fbf147.js","9164","static/chunks/9164-5de9886fbddf12ff.js","6252","static/chunks/6252-11d0c66f47fdb9a4.js","3204","static/chunks/3204-5c1542c45ed66907.js","3470","static/chunks/3470-895a517adcd16c6c.js","4573","static/chunks/4573-7ff552ad0ff1dbff.js","5326","static/chunks/app/(storefront)/(main)/collections/%5Bhandle%5D/page-c983ad99b8304abc.js"],"default"] 34:T649,

Love

The women of Korea have embraced personal beauty through self-expression and confidence. The message from their journey, Love, Life, Beauty, resonates even today across generations and cultures. And so the project, Yuhaeng Hwajang, was born, to propagate the essence of Korean beauty.

Life

Love, Life, Beauty tells the timeless narrative of women who celebrate life and love. See how beauty in Korea has evolved throughout history, and how it transformed the lives of women in Korea. The stories you’ll discover are powerful, dramatic, and evocative.

Accessories

'Love, Life, Beauty' The Archive: 79 years of K-Beauty